Continental - Winter Tyres
We needed to Inform a younger demographic about the benefits of Continental winter tyres in tricky conditions, we needed to do something a bit out of the ordinary.
You know what they say... sex sells. That's why we turned to a different kind of rubber to communicate
Continental's commitment to keeping drivers safe - not to mention performing for longer.
Not enough people knew the key benefits of winter tyres and how many accidents they can save. Throughout the episode each ident raised awareness of a key features of a Continental winter tyre (handling, control and stopping distances) with a reveal at the end, that it had been making up the Continental logo throughout.
Results: Our idents helped Continental sell out of their winter tyres after only a couple of months.