Qantas - Young Lions
Young Lions 2014 - Digital Finalist
Virgin skipped all of this too.
Customers don’t realise that Qantas are the only full-service airline in Australia. So, we created an ad that highlights all the inclusions our competitors don’t provide. 70% of people skip pre-rolls, so we used that insight to highlight what the other airlines skip.
Pre-roll ad 1 - 45 seconds
Skip through 7 Qantas videos to highlight what you get compared to Tiger Air.