Qantas - Young Lions

Young Lions 2014 - Digital Finalist

Virgin skipped all of this too.

Customers don’t realise that Qantas are the only full-service airline in Australia. So, we created an ad that highlights all the inclusions our competitors don’t provide. 70% of people skip pre-rolls, so we used that insight to highlight what the other airlines skip.

Pre-roll ad 1 - 45 seconds

Skip through 7 Qantas videos to highlight what you get compared to Tiger Air.

Qantas

Pre-roll ad 2 - 30 seconds

Skip through 4 Qantas videos to highlight what you get compared to Virgin.

Qantas

This is what happens when you don't click the skip button.

Qantas