The Sunday Times offered readers a Fremantle Dockers or West Coast Eagles tattoo with their purchase of the paper. Our idea in the 15 second TVC spot showed that there are many different ways to support your West Australian team in the finals but real fans show their support with a tattoo.
STM (the glamour magazine in The Sunday Times) was celebrating 10 years and they were giving away a trip to Abu Dhabi and continuing onto Rome for a shopping spree. We packaged the prize as a glam getaway, showcasing the prize through the glamorous sunglasses women wear, as if it could be them living the experience.
Glam Getawar TVC